Selection of a suitable location
Papilonia Butterfly Houses are successfully operated in the outskirts of a tranquil spa town, in the vibrant city centre, as a part of excursion grounds, near a pedestrian zone, or inside a shopping centre. Papilonia is commercially successful in locations that are markedly different in terms of their catchment area, traffic service, the rate of other competitive leisure-time attractions, population purchasing power, as well as the structure of visitors to the particular location.
Nonetheless, to make the best possible use of the potential of the Papilonia project, you should consider the following characteristics:
- Universal visitor structure
Your visitors will come from all age, interest, ethnicity or social groups. That is why Papilonia should be realised in locations not oriented at a narrow visitor group. Only this way, you will be able to take advantage of the wide spectrum of clients allowing you to exploit the potential of the location to the maximum extent possible. - New location options
Until now, Butterfly Houses have been realised almost exclusively as solitary attractions outside of the natural population movement. Papilonia is a one-of-a-kind concept that you can operate at locations with a high concentration of potential visitors. In other words: now you can bring your Butterfly House closer to the people. - Short visit time
The average visit duration is 20–30 minutes. For this reason, it is not advisable to build a Butterfly House as a distant, solitary attraction. You should opt for locations that offer people other reasons for their presence (shopping centres, pedestrian zones, traffic hubs), or locations with accompanying leisure-time activities (relaxation zones, parks, other nearby tourist attractions, or as a part of a larger amusement/leisure-time complex). - Year-round operations
Papilonia Butterfly Houses are indoor attractions and as such, they allow year-round operations in any part of the world. For this reason, it is not welcome if the visitor rate at a selected location is strictly seasonal or if the premises even require long-term shutdowns.
Project spatial requirements
Space requirements:
150 m² to 250 m²
A ceiling height of at least 250 cm or more
Layout:
Reception
Flight zone
Souvenir storage room and employee backroom facilities
Technical room
How to save investment and overhead costs
- Premises without enclosure walls
The benefit is a purely interior-based installation (a unit in a shopping centre, a built-in structure inside a larger unit). You should prioritise premises with no walls separating it from the external environment. - Connection to the central ventilation system conduit
Maximum energy efficient operations are enabled when the premises are connected to the central ventilation system conduit of the master property (e.g. in a shopping centre), supplying fresh air at a consistent temperature throughout the year. - Premises without natural sunlight
Premises without windows, dormer windows, skylights, or glass ceilings are an advantage. You should look for premises without natural sunlight. - Open space
The selected premises should not have a broken layout. The flight zone requires an open spatial concept. Tearing down partition walls or changing the layout of the premises increase construction costs.